Automotive CRM Systems and Vendors - Gillrie Institute

Automotive CRM Systems and Vendors

This is a list of Automotive Customer Relationship Management and Automotive CRM Vendors. All of these providers offer Internet Lead Management (ILM) functionality as well.  The list does not include all the solutions that are available in today’s market. However we have listed the vendors that we see most frequently in that approximate order. No assumptions of suitability or quality are intended or should be construed. We do not have any financial or business relationship to any of these vendors. Our advice is solely based on dealer feedback and real-life occurrence. Call us with your questions or requests for additional information, including the best contact information for any of these vendors.   VinSolutions (Autotrader, Cox Automotive) VinSolutions is one of the premier Automotive CRM and ILM vendors in the market. Not only that the company from Kansas offers a wide array of web-based marketing services (e.g. CRM, ILM, Desking, Website, Digital Marketing, Inventory Merchandising,…) which build a powerful front-end ecosystem, but it also provides dealers with a unified user experience and workflow.  As part of the Autotrader and Cox Automotive family, VinSolutions is the flagship CRM service provider for the entire Cox group. Dealers that are using CRM/ILM solutions from Dealertrack and Dealer.com (also Cox) will be migrated to the VinSolutions CRM platform. Also, VinSolutions’ single sign-on (SSO) enables dealers to jump seamlessly back and forth between different applications from VAuto Inventory Management and Xtime Service CRM. Recently, VinSolutions improved its mobile capabilities. There is no need for Sales Managers to hide behind desks anymore as all deal-relevant information can be accessed and processed through mobile devices. VinSolutions is certified for all major Dealership Management Systems (DMS) for real-time and bi-directional data integration. Contact Info: VinSolutions Phone Number: 800-980-7488 VinSolutions Website: vinsolutions.com DealerSocket DealerSocket is a leading provider of software for the automotive industry, offering a suite of seamlessly integrated products to help dealers sell and service vehicles more profitably, while improving their customers’ experience. DealerSocket’s suite of products includes advanced CRM, innovative Digital Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and a Dealer Management System (DMS) for dealers of all sizes. DealerSocket employs nearly 1,000 team members serving more than 8,000 dealerships. Contact Info: DealerSocket Phone Number: 844-361-3473 DealerSocket Email: info@dealersocket.com DealerSocket Website: dealersocket.com Reynolds & Reynolds Contact Management Reynolds & Reynolds (R&R) is one of the leading providers of Dealership Management Systems (DMS) in today’s market for automotive retail management systems. Per R&R, the company-own CRM module has a very high adoption rate among R&R dealers, and was recently updated via 2013/2014 release. The new Contact Management comes with an improved workflow, additional reporting capability, and stronger mobility and accessibility features. The system works seamlessly in the constraints of the DMS environment, which provides full data integration between DMS and CRM. If desired, dealers can add the R&R NameFile Service for data cleansing, digital marketing features from NakedLime, equity mining capabilities from Xtream Services, aftermarket selling capabilities with DocuPad from CoinData, a digital platform for marketing and selling vehicle accessories from Auto.Add.On, or the R&R Desking with rates and residuals. Contact Info: Reynolds & Reynolds Phone Number: 937-485-2000 Reynolds & Reynolds Email: info@reyrey.com Reynolds & Reynolds Website: reyrey.com Elead1One CRM (Data Software Services, L.L.C) Elead1One is a popular independent Automotive CRM/ILM service provider. Dealers especially enjoy the company’s support and responsiveness. They also appreciate the balance between system functionality and monthly subscription fee. The company from Valdosta, Georgia claims it is the only system in today’s market with one true login that integrates variable and fixed operations to completely manage and optimize the customer’s lifecycle. One of the unique features Elead1One offers to its dealers is the company-own Call Center. The Virtual BDC serves over 7,000 automotive retail clients and enables dealers to “outsource” some of the marketing and task fulfillment responsibilities. Outbound and inbound contact management activities are an essential piece in a healthy marketing communication plan that covers the touch points showroom, online and digital, and telephony. Furthermore Elead1One is certified by leading DMS providers like CDK Global, R&R, and Dealertrack. In addition, Elead is the CRM finalist chosen by FordDirect, which recommends and offers one CRM system to its Ford dealers across the country at a discount. In July 2018 DMS vendor CDK Global announced to acquire Elead. Contact Info: Elead1One Phone Number: (888) 431-6935 Elead1One Email: eleadsales@eleadcrm.com Elead1One Website: elead-crm.com CDK Global CRM (former ADP Dealer Services) CDK Global (former ADP Dealer Services) is the leading DMS vendor in the US and Canada and can be considered a one-stop shop DMS provider as it offers dealers a maximum of functionality in the Business Office, Front End, Fixed Ops, and Dealership wide departments. CDK is currently working on a major update of its CRM module. Per today the CDK CRM provides clients with a basic CRM/ILM tool, which is the right fit for dealers that are looking for fundamental CRM functionality and Sales Reporting or that just want to dip their toes into the CRM market. If desired, CDK dealers can add the CDK DataFresh data cleansing package, digital marketing services provided by Cobalt, Customer Touch managed marketing service like service reminders, the CDK Desking and F&I Menu (MenuVantage) for selling aftermarket services, Edge Lot Management or Red Bumper Inventory Management with advanced equity mining capabilities, and the CDK Digital Contracting for creating digital deal jackets. Contact Info: CDK Global Phone Number: (847) 397-1700 CDK Global Email: info@cdkglobal.com CDK Global Website: cdkglobal.com Interactive 360 Interactive is a fairly new player in the automotive CRM market. The system was built around the salesperson in mind and contains all the tools that are needed to create more accountability including an ROI reporting tool with a mini P&L. Also, the Drive360®CRM allows users to be mobile and operate remotely. Besides the Sales and Service Management System (SSMS) the company from Amarillo, Texas offers websites services as well. Interactive 360 is a certified data integration partner with CDK Global and Dealertrack. Contact Info: Interactive 360 Phone Number: (888) 762-7407 Interactive 360 Email: … Continue reading Automotive CRM Systems and Vendors