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Gain Control over your negotiation

With over 5,000+ clients, Gillrie is the nation’s #1 consultant and advocate for dealers in their quest to reduce technology expenses and get the right solutions.      

Our Top Consulting Solutions

DMS Consulting

We know what DMS problems dealers are facing. Learn more about how we can reduce your DMS bill and improve your contract terms & configuration.

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Software Consulting

Dealer spend on 3rd party software has never been higher. Let us help you navigate this confusing landscape and ensure you’re not overspending.

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Performance Consulting

Let us help you ensure you’re getting the most out of your investments. We can help you ensure things are functioning at peak performance.

Dealer Partners
Deals Negotiated
Clients' Average Savings

The Gillrie Mission

In today’s rapidly evolving technology markets it is our mission to provide our customers with the tools and guidance they need to shop, negotiate, and purchase software with confidence. We believe in empowering buyers and challenging technology vendors to level the negotiation playing field.

Powering innovation at 5,000+ dealerships

We were in need of a new computer system, before going into negotiations we hired the Gillrie Institute. The Gillrie Institute gave us step by step instructions not only on the hardware, but our monthlies are less than before on a new system, the addendums the Gillrie Institute provided solved many of the problems dealers have with contractual issues, and we saved a lot of money.

D.M. Washington

I went into every vendor meeting knowing what to do. I was in control. Saved a fortune!

J.S. New York

There were so many things coming down the pipe and it was difficult to get my arms around it all. The info you gave us, knowing what we knew from you, gave us leverage we would never have had.

L.T. Florida

Knowledge is Power… helped me save over $ 200,000 and it was fun!

M.B. California

This is the 2nd time you saved me a tremendous amount of money. I really appreciate the attentive follow-up. I would never buy a computer without you guys.

T.S. Utah

Gillrie Approach

At Gillrie we strongly believe in following the right set of rules in every negotiation. Our approach is designed to guide buyers through the selection process and help executives make educated decisions.


Our unique benchmarks show what others pay for technology

Our one-of-a-kind benchmarks build the starting point for every negotiation and tell dealers what others pay for technology. We track pricing of over 13,000 items from 300+ vendors. Hundreds of real-life transactions every week feed our database and enable only us to provide fair-market value benchmarks. That guarantees the most accurate recommendations!

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