Gain Control over your negotiation

Gillrie is the leading dealership technology consultant, serving over 5,000+ dealerships across North America. Our mission is to provide our clients with the tools they need to shop and purchase software with confidence. By both empowering buyers and challenging vendors, we level the negotiation playing field.

Our Consulting Solutions

DMS Consulting

With over 30 years' experience, we're the most trusted dealership technology advisor, helping dealers navigate an ever-changing industry. We know what DMS problems dealers are facing. Learn more about how we can reduce your DMS bill, improve your contract terms, and maximize your product configuration.

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Buy/Sell

Buy/Sells are one of the most difficult processes for a dealer. From OEM and bank approvals, to integrating new processes, there’s a lot of moving parts in a buy/sell. We assist dealers in validating all contract language, to break down which contract terms can be removed or carried over. Our buy/sell process ensures you get the best possible terms moving forward.

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Software Review

With over 300+ automotive software vendors dealers are faced with a complicated landscape to navigate. Many dealers fear they’re paying for two providers that offer the same functionality or underutilizing their current options. Gillrie can help you better understand your current software suite and how to maximize it.

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5K+

Dealer Partners

8K+

Deals Negotiated

$200K+

Clients' Average Savings

The Gillrie Mission

In today’s rapidly evolving technology markets it is our mission to provide our customers with the tools and guidance they need to shop, negotiate, and purchase software with confidence. We believe in empowering buyers and challenging technology vendors to level the negotiation playing field.

Powering innovation at 5,000+ dealerships

We were in need of a new computer system, before going into negotiations we hired the Gillrie Institute. The Gillrie Institute gave us step by step instructions not only on the hardware, but our monthlies are less than before on a new system, the addendums the Gillrie Institute provided solved many of the problems dealers have with contractual issues, and we saved a lot of money.

— D.M. Washington

I went into every vendor meeting knowing what to do. I was in control. Saved a fortune!

— J.S. New York

There were so many things coming down the pipe and it was difficult to get my arms around it all. The info you gave us, knowing what we knew from you, gave us leverage we would never have had.

— L.T. Florida

Knowledge is Power… helped me save over $ 200,000 and it was fun!

— M.B. California

This is the 2nd time you saved me a tremendous amount of money. I really appreciate the attentive follow-up. I would never buy a computer without you guys.

— T.S. Utah

Gillrie Approach

At Gillrie we strongly believe in following the right set of rules in every negotiation. Our approach is designed to guide buyers through the selection process and help executives make educated decisions.

Scoping

Screening

Analysis

Closing

Implementation

Policing

Our unique benchmarks show what others pay for technology

Our one-of-a-kind benchmarks build the starting point for every negotiation and tell dealers what others pay for technology. We track pricing of over 13,000 items from 300+ vendors. Hundreds of real-life transactions every week feed our database and enable only us to provide fair-market value benchmarks. That guarantees the most accurate recommendations!

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