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History The R&R DMS systems can be classified as complete dealership software suites with features that satisfy all dealership needs related to Business Office, Front End, Fixed Operations, and Dealership-wide. The company’s latest product introductions include RFID (Radio-frequency identification tags for vehicle scan), Status …

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History The company has a tradition in providing popular stand-alone applications for Sales and F&I (e.g. Salesmaker Desking, emenu F&I Menu), Digital Marketing (e.g. CRM and Website), and Inventory (e.g. AAX and ECarList). Dealertrack recently announced a major system upgrade of its integrated DMS solution that is

Read more about Dealertrack Technologies

History Automate DMS has been around since the dawn of the automotive dealership management system. Automate’s parent company started in the 1970’s as Wang Laboratories. Wang a competitor of IBM was very effective in the automotive space, at one point more than two thirds of all dealerships used Wang Computer system. One of Wang’s …

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History With nearly 30 years of serving automobile dealers in the U.S., Autosoft has built a significant customer base of small and mid-sized car dealerships. In the last few years, Autosoft has replaced its leadership team and re-organized management in preparation of its planned growth. As part of this repositioning initiative, …

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History In 2018 Dominion Dealer Solutions announced the launch of its cloud-based Dealer Management System (DMS), Dominion VUE™ —  the first DMS in the automotive space that is hosted and written in the Microsoft Azure Cloud. This latest achievement from Dominion features an intuitive interface and bank-level encryption that …

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Selecting the right vendor for your automotive DMS systems is a critical decision that can greatly impact your dealership’s success. With numerous DMS vendors in the market, navigating through the options can be overwhelming. This is where Gillrie Institute comes in to offer our expertise and guidance, helping you make informed decisions and maximize the value of your vendor partnerships.


Gillrie has extensive experience working with various DMS vendors, giving us valuable insights into the industry landscape. We specialize in understanding your dealership’s unique needs and matching them with the capabilities of different DMS providers. Our DMS consultants can help you identify the most suitable vendors that align with your business objectives by analyzing your requirements, budget, and goals.

DMS systems
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One of our key roles is to thoroughly assess vendor contracts and agreements. We deeply understand the intricacies of automotive DMS systems and can help you navigate complex terms and conditions.

With our expertise, we scrutinize every aspect of vendor contracts, ensuring that the terms are favorable and align with your dealership’s best interests. This includes reviewing pricing structures, support and maintenance obligations, data security measures, and customization options, among other critical factors.

Negotiating with DMS vendors can be daunting for dealership owners who may lack the industry-specific knowledge to drive favorable outcomes. Gillrie acts as your trusted partner in vendor negotiations. We can help you secure the best deals, ensuring you get the most value for your investment. We negotiate on your behalf, striving for advantageous terms that meet your specific needs and drive profitability for your dealership.


Gillrie establishes long-term relationships with vendors, acting as the liaison between your dealership and the DMS provider. We ensure effective communication, facilitating the smooth implementation and maintenance of automotive DMS systems. With our expertise, we can help you identify potential upgrade options, stay up to date with software advancements, and provide guidance on how to maximize the utilization of your chosen DMS.

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Gillrie safeguards your interests
By partnering with Gillrie, dealership owners can offload the burden of vendor management and focus on core business operations. We provide ongoing support, acting as your advocate when addressing any issues, concerns, or requests regarding the vendor relationship. Our goal is to help you build a strong and mutually beneficial partnership with your DMS provider, ensuring your dealership’s long-term success.