In 2016, ex-Telsa technology executives Jay Vijayan and Guru Sankararaman co-founded Tekion. Their vision: To disrupt the automotive retail industry with an end-to-end platform that connects automakers, dealerships, and customers, while putting user experience at the center of Tekion’s platform design.
Tekion quickly raised substantial funding and hired a world-class engineering team. Yet, generating design momentum proved a challenge. Tekion needed an external design partner that could handle the complexity of enterprise software, keep pace, and meet the startup’s high expectations.