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History In 2016, ex-Telsa technology executives Jay Vijayan and Guru Sankararaman co-founded Tekion. Their vision: To disrupt the automotive retail industry with an end-to-end platform that connects automakers, dealerships, and customers, while putting user experience at the center of Tekion’s platform design. Tekion quickly raised …

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Selecting the right vendor for your automotive DMS systems is a critical decision that can greatly impact your dealership’s success. With numerous DMS vendors in the market, navigating through the options can be overwhelming. This is where Gillrie Institute comes in to offer our expertise and guidance, helping you make informed decisions and maximize the value of your vendor partnerships.


Gillrie has extensive experience working with various DMS vendors, giving us valuable insights into the industry landscape. We specialize in understanding your dealership’s unique needs and matching them with the capabilities of different DMS providers. Our DMS consultants can help you identify the most suitable vendors that align with your business objectives by analyzing your requirements, budget, and goals.

DMS systems
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One of our key roles is to thoroughly assess vendor contracts and agreements. We deeply understand the intricacies of automotive DMS systems and can help you navigate complex terms and conditions.

With our expertise, we scrutinize every aspect of vendor contracts, ensuring that the terms are favorable and align with your dealership’s best interests. This includes reviewing pricing structures, support and maintenance obligations, data security measures, and customization options, among other critical factors.

Negotiating with DMS vendors can be daunting for dealership owners who may lack the industry-specific knowledge to drive favorable outcomes. Gillrie acts as your trusted partner in vendor negotiations. We can help you secure the best deals, ensuring you get the most value for your investment. We negotiate on your behalf, striving for advantageous terms that meet your specific needs and drive profitability for your dealership.


Gillrie establishes long-term relationships with vendors, acting as the liaison between your dealership and the DMS provider. We ensure effective communication, facilitating the smooth implementation and maintenance of automotive DMS systems. With our expertise, we can help you identify potential upgrade options, stay up to date with software advancements, and provide guidance on how to maximize the utilization of your chosen DMS.

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Gillrie safeguards your interests
By partnering with Gillrie, dealership owners can offload the burden of vendor management and focus on core business operations. We provide ongoing support, acting as your advocate when addressing any issues, concerns, or requests regarding the vendor relationship. Our goal is to help you build a strong and mutually beneficial partnership with your DMS provider, ensuring your dealership’s long-term success.